Interband analysis dimensions:
Financial review - we studied each company’s financial size, profitability and overseas sales performance to assess their ability to sustain long-term brand building efforts
Brand survey - we analyzed the results of our survey to assess the awareness, attitudes and prognosis for Chinese brands.
Company audit – we studied the strategies, activities and media statements these companies have made, and the competitors and trends in their industries, to understand their market potential.
Based on these criteria and our analysis, 12 companies that are already achieving strong recognition for their brands overseas, or are likely to achieve success in the next 3-5 years.
Lenovo, Haier, Huawei, CHERY, TSINGTAO, ZTE, Brilliance Auto, Geely, Gree, Media, TCL, Baidu
LESSONS LEARNED FROM BEST GLOBAL BRANDS
- Understanding
- Relevancy
- Shared Responsibility
- Consistency
- Efficiency
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