The following references are useful sources for thesis development.Available in both Toronto Reference Library and North York Library.
Roll, Martin. Asian Brand Strategy: How Asian builds strong brands. New York: Palgrave MacMillan, 2006.
Mooij, Marieke de. Global Marketing and Advertising. California: Sage Publication, Inc, 2005.
Keane, Michael. Created in China: The great new leap forward. New York: Routledge, 2007.
K. Yuan, James. Inch, Jason. Supertrends of future: Billion dollar business opportunities for China’s Olympic decade. Singapore: 2008.
Gunelius, Susan. Harry Potter: The story of a global business phenomenon. New York: Palgrave Macmillian, 2008.
Chadha, Radha. Husband, Paul. The cult of the luxury brand: Inside Asia’s love affair with luxury. London: Nicholas Brealey International, 2006.
Temporal, Paul. Branding in Asian. Singapore: Siak Wah Press, 2000.
L. CYR, Lisa. Innovative promotions that work. Massachusetts: Rockport Publishers, Inc, 2006.
Chua, Perry. Ilicic, Dann. Logo savvy. Massachusetts: Rockport Publishers, Inc, 2007.
Fishel, Cathy. Freelance design in practice. Ohio: How books, 2009.
L.CYR, Lisa. The art of promotion. Massachusetts: Rocport Publishers, Inc. 2005.
Zaltman, Gerald. How customers think: Essential insights into the mind of the market. Boston: Harvard business school press, 2003.
McKenna, Regis. Total access: Giving customers what they want in an anytime, anywhere world. Boston: Harvard business school press, 2002.
Marieke de Mooij. Consumer Behavior and Culture: Consequences for global marketing and advertising. California: Sage Publication, Inc, 2004.
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