Avatar reached a peak of popularity just two weeks after the film was released. The success provides a valuable lesson for anyone planning a product or marketing launch in the nation of 1.3 billion people.
Broader economic and social issues can have an impact on business in China in ways that they don't in the US. As a developing country, China has to be conscious about products and campaigns come into China, they may have an unexpected significance that can prompt a government crackdown and public backlash.
Avatar’s success in China shows the importance of market though it's not a guarantee that nothing will go wrong, it provides a branding and marketing strategy in such a complex culture.
Fitch, Laura. Brandchannel. 26 January, 2010. http://www.brandchannel.com/
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