Cross-cultural design is designing technology for different cultures, languages, and economic standings and Ensuring usability and user experience across cultural boundaries.
This article raised the awareness of huge potential branding opportunity in China due to the growing products and services. However, there’re many challenges: Firstly, the development of new Chinese brands and revitalization of heritage brands within China itself; secondly, the push to position Chinese brands increasingly on a global scale, and lastly, the impetus to position Western brands within China itself. To conquer these challenges, we need a good grasp of Chinese language, well understanding of traditional Chinese culture, branding perceptions and globalize Chinese brand. This article helped me to redirect my thesis directions. My topic will be focusing on cross-culture branding to position Chinese brands go on a global scale.
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