a book review

Today i read a book called "Flaunt: designing effective, compelling and memorable portfolios of creative work". It offered 40 graduate students' portfolios, by showing the detailed production process of their portfolios. The book also provides seventeen designers experiences reviewing portfolios and conducting interviews. It offers very practical and insightful advises that would allow us to create the most appropriate portfolio.

Here are some advices that interviewer are looking for:

- In the portfolio should provide skills and conceptual abilities.

- It must have excellent typography, color sensibility and composition. Nice concept, personality and style.

- Think about presentation, flow of work, consistency, the mediums that are used, and the details, quality, and printing.

- A portfolio should tell you someone’s interests and a sense of humor in the work is a plus.

- Thoughtful ideas and problem-solving abilities.

- Put strongest piece first.

- Well-designed resume.

- Don’t’ talk too much during the interview.

- Dong enough research about your reviewers. Ask enough questions after the person has looked at the work.

- Get personally professional. Ask about things you quickly observe in the environment. Show your portfolio and never - say anything negative about it.

- Ask for feedback.

- Build your network: ask for referrals, ask for directions and for advice.

- Good presentation skill.

- A follow-up thank-you note is appreciated.

Palacio, Bryony Gomez. Vit, Armin. Flaunt: Designing effective, compelling and memorable portfolios of creative work. Taxas: Underconsideration, 2010.

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