From "best design options", the top rated serif fonts are listed bellow.
Garamond -a great serif font for long bodies of texts such as in magazines, textbooks and websites
Caslon- good choice for text)
Baskerville- works well with text and display use
Bodoni- headlines and logos
Goudy Old Style- situated for both text and display application
Palaitno- This serif font is widely used for both body text and display type
Trajan- i doubt it will be rarely used because it was an old style that only available in caps.
Cambria- a very recently designed typface that come with Microsoft Windows Vista. It doesn't please to me.
Best Design Options. 10 Mar 2010 http://bestdesignoptions.com/?p=733
Other than the list above, I think these serif are also beautiful:
Times New Roman, Century, Palatino, Sabon and Stone Serif.
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