Li's Research Diary

colors in cultures

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Information design : colors and their meaning in different cultures.

The parameters to brand success

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1. Efficiency 
 Investments in optimized brand management structures and processes provide the efficiency that is needed. 2. Convergence Bra...

A book: Created in China-The Great New Leap Forward

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This book traced back to the history of culture and commerce in China, examines China's creative economy and how television, animation, ...

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Neuroscience is the scientific study of the nervous system. Since neuroscience opens the brain to marketers, this signal of emotional attach...

Packaging Design Differences between China and the West

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In Chinese market, packaging design not only serves a function but also plays a role of appealing to consumers. In this article looks at t...

Shanzai-Copycat design in China

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From the last post i mentioned quality design for the poor and yet Shanzai is such design. The character Shan (mountain)+ Zhai (fortness) im...

quality design for the poor

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When companies design products and services for the poor, they often think about making them as low-coast as possible. It is important to ...
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Jing L.
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