A book: Created in China-The Great New Leap Forward

This book traced back to the history of culture and commerce in China, examines China's creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. It provides a fresh look at China's global value chain. It argues that while government and citizens would prefer to associate with the nationalistic but unrealized "created in China" brand. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries.

Keane, Michael. Created in China: The great new leap forward. New York: Routledge. 2007.